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Syre scales textile-to-textile polyester with Target deal

Textile impact company Syre has announced an expanded collaboration with retail giant Target to accelerate the adoption of next-generation circular materials. The partnership focuses on integrating textile-to-textile recycled polyester into high-volume product lines, specifically targeting apparel and home goods.

Over time, the joint initiative is expected to divert 70,000 metric tons of end-of-life textiles from landfills by transforming them into recycled polyester. The companies plan to achieve meaningful, large-scale integration of these circular materials across Target’s core retail categories by 2030. Syre CEO Dennis Nobelius noted that the collaboration will help accelerate the adoption of circular textile solutions across the broader retail industry, while Target’s Vice President of Responsible Sourcing, Stephanie Grotta, emphasized that the move strengthens their supply chain without compromising on product value or design.

The expanded deal builds on Syre’s growing global network of brand partners, which already includes major industry players like Nike and the H&M Group. The agreement also provides a solid commercial foundation for Syre as it prepares to break ground on its first large-scale recycling facility in Southeast Asia, with construction slated to begin in 2027.

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