Jon Goriup

Jon Goriup is the CEO and co-founder of VCG.AI, one of Europe’s leading deep-tech startups accelerating the industry’s transition to the circular economy.

He has a strong background in supply chain transparency, having previously developed solutions that improved market access and visibility for more than 15,000 food producers across Africa and Latin America.

Motivated by the global challenges of waste, resource scarcity, and climate change, Jon co-founded VCG.AI in 2023. Under his leadership, the company has grown to collaborate with major organisations in over 15 EU countries and has been recognised with the EIC Accelerator grant of €2.5 million as one of Europe’s most impactful startups.