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HOLYGRAIL 2.0 – DIGITAL WATERMARKS INITIATIVE

Driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, over 130 companies and organisations from the complete packaging value chain have joined forces for HolyGrail 2.0 Digital Watermarks Initiative – with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, driving a truly circular economy.

www.digitalwatermarks.eu