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TAIF Lubricants: successful start and plans

CIS BASE OILS AND LUBRICANTS

TAIF Lubricants: successful start and plans

Russia’s first and the only manufacturer of polyalphaolefins (PAO) TAIF Lubricants LLc has presented its accounting report for 2020, in which it managed to work only for a month. Source: Realinoe Vremya

The complex designed to produce lubricants was built and put into operation in Nizhnekamsk in 2003. At first, the enterprise was a joint venture of Nizhnekamskneftekhim PJSC and Tatneft PJSC. In April 2019, the factory was purchased by TAIF Group. A large-scale modernisation of production, which was carried out in record time, began almost immediately.

In 2021, as the company said, TAIF-SM has a large-scale task of launching a new brand in the market. The company is planning to produce and sell over 9,000 tonnes of lubricants and around 9,000 tonnes of Group 4 basic oils (PAO). The polyalphaolefin production capacity nowadays is 10,000 tonnes a year.

Plan: to be in the top 10 lubricant producers by 2025

By 2025, TAIF Lubricants hopes to buy the production capacities it leases. At the moment, the management and staff of the company have short-term but no less serious tasks: by 2024, the factory plans to cross the annual production bar of 20,000 tonnes of oils.

With such indicators, the company that is the first in Russia to set up the PAO production has every chance of being in the top 10 lubricant manufacturers. This will allow cementing leading positions in the premium synthetic oil segment. The capabilities of the equipment that was installed allow expanding the production to 60,000 tonnes of lubricants a year.

To sell the products made, TAIF-SM chose a distribution business model. Nowadays the network has 20 companies in the region — the Volga Federal District as well as the Central, Southern, Northwest and Ural Districts. Foreign partners promote the products in EAEU, CIS, Baltic states, Asian, African, Latin American and Near Eastern countries.

In 2021, TAIF Lubricants plans to at least double its distribution network, increase its presence in Siberia, the Far East as well as in Arctic regions.

Sergey Karev, First Vice Director General, TAIF Lubricants LLC

A representative of TAIF Lubricants in Russia will present the paper about the resumption of production of polyalphaolefin-based oils for both the motor lubricants market and special oils for the industrial sector at CIS Base Oils & Lubricants Conference in Moscow on 19 May.

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