Sabic’s bio-based polypropylene (PP) resin, part of its TRUCIRCLE portfolio, will be used for producing the jars of Beiersdorf’s Nivea Naturally Good day and night face creams. The new Nivea packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and make a major contribution to help Beiersdorf reduce its use of fossil-based virgin PP.
The new product is playing into Beiersdorf’s ambitious Sustainable Packaging Targets 2025 to reduce fossil-based, virgin plastic for its cosmetic packaging products by 50 percent. The new sustainable Nivea jars pay into the Sustainability Agenda CARE BEYOND SKIN, by which the company is targeting a significant reduction of its carbon emissions and environmental footprint.
The new solution is based on the principle of mass balancing, in accordance with the International Sustainability & Carbon Certification (ISCC PLUS) scheme. SABIC says that the raw material base for the plastic is certified renewable tall oil, which is a ‘second generation’ feedstock and a by-product of the forestry industry.
According to the companies, approximately 76g of CO2 is saved per jar produced, a reduction of around 60% compared to the fossil-based jar. Any remaining emissions that cannot be avoided or further reduced during the manufacturing of the product are – climate-neutralized via carbon offsetting, through afforestation projects.
This is an entirely new step for Beiersdorf, Nivea’s parent company, and its largest skincare brand. The NIVEA Naturally Good face care range, which is comprised of eight products, will be clearly recognizable as ‘climate-neutralized’ on-pack and on-shelf.
We are proud to be a pioneer among our industry in the field of renewable plastic packaging. The ambitious targets we have set ourselves with our CARE BEYOND SKIN Sustainability Agenda are being put into practice with a great deal of commitment and hard work.Jean-François Pascal, Vice President of Corporate Sustainability, Beiersdorf
The certified renewable plastic we source from SABIC has no visual effects or other adverse properties. Accordingly, the jar made of renewable PP is neither visually nor haptically distinguishable from the previous packaging. In addition, SABIC pursues a holistic sustainability approach with its feedstock concept. That convinced us.Hannah Rasel, Senior Packaging Specialist, Beiersdorf