Daniel Barciuc is the new CEO of Siemens Romania starting with April 2022, still fulfilling his previous role of Head of Digital Industries in Romania. - TheDiplomat

A graduate of the “Ovidius” University of Constanța, M.U.C. Specialization, Daniel Barciuc has built a career in the field of oil and gas and industrial automation, occupying important management roles. With over 17 years of experience at Siemens, he has led Digital Industries team, consisting of professionals in sales, engineering, and automation projects, with outstanding results.

We live in a world where the interaction between people and technology is closer than ever before. Our role, as a solution provider, is to facilitate this interaction, so that technology is able to transform the everyday and adds quality to life, from transportation to production, to health and the spaces in which we live and work. And the biggest challenge is to achieve these goals in a sustainable way, with responsibility for the environment and the society.

Daniel Barciuc, CEO of Siemens Romania

In this regard, Siemens is following four strategic priorities. First and foremost, the impact on customers: we anticipate what our customers need before they even know they need it. We also stimulate progress by empowering our customers, partners and employees. We build a growth mindset and, rather than make yesterday last, we are committed to building tomorrow – by learning and being open to change. And finally, we create technology with a purpose, which has been at the core of Siemens for more than 170 years and will remain at the center core of the future we’re building.

Daniel Barciuc, CEO of Siemens Romania

Innovation is the basis for our success, as a result of constant and considerable investment in research and development. For example, in fiscal year 2021, a budget of 4.9 billion euros was allocated and 42,500 employees were involved in this type of activity.

A new area in which it is essential to be innovative is sustainability, both at the operational level and especially at the level of solutions available to our customers: from energy efficient technologies to software and models that rethink each stage of production or business processes.

Daniel Barciuc, CEO of Siemens Romania

With a history of 116 years in Romania, Siemens is represented locally in most existing activities globally and operates 4 factories in Sibiu and Buziaș and 5 R&D centers in Bucharest, Brașov and Cluj-Napoca.

At the national level, there are approximately 2,300 employees at Siemens and one-third of them are working in digital jobs. These are specialists who are promoting existing solutions or provide technical support, or develop products for hardware, software, and engineering in the fields of energy, industry, medical imaging, mobility and smart infrastructure. They are joined by experts in IT services and solutions who develop web, mobile and SAP applications.