Sustainable mobility company Riversimple has announced the launch of Circular Revolution, a Circular Economy Innovation Centre for Wales - The Engineer published in its website.

The Circular Revolution is described as being ‘the first business-led hub in the UK focused on circular thinking’.

Designed in partnership with Swansea and Exeter Universities, the £2.3m centre is part-funded by the European Regional Development Fund through the Welsh government, which will contribute over £1.5m.

Two programmes of activity will be delivered from the centre, which will be based at Riversimple’s HQ in Llandrindod Wells. The first is an outreach programme for businesses in West Wales and the Valleys wanting to engage with more sustainable products, services and business models. The two universities will be supporting companies in exploring how to embed circular principles into their business.

The second programme is a research and innovation programme aimed at tackling specific challenges faced by businesses in adopting a sale of service circular model. Six pilot projects will focus on developing procurement, computation systems and legal frameworks, Riversimple revealed in its announcement today.