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Getting EPR right!

29 MAR 2022

15:00 GMT (16:00 CET)


Extended Producer Responsibility (EPR) is a key tool in accelerating the transition to a circular economy. But who is responsible for what, and how is EPR implemented?

Collaboration among stakeholders remains vital in addressing the circularity of packaging, and we invite you to take part in the conversation.

Register for free at the bottom of the page to view webinar recording ↓



The webinar is about:

  • How high-performing EPR schemes are designed
  • Why more ambitious legislation is urgently needed
  • How brand owners benefit from EPR
  •  The role of quality in achieving recycled content and circularity


Meet the speakers



Bilyana Ignatova
Vice President Circular Economy EU, Public Affairs



Sarah Bloomquist
Director, Public Affairs



Ambrogio Miserocchi
Senior Policy Officer
Ellen Macarthur Foundation

As a global impact leader with 50 years of experience in circular waste solutions, TOMRA offers a multi-dimensional perspective on designing policies that enable the world’s highest-performing EPR schemes. Having collaborated with policymakers and stakeholders across the value chain to develop EPR schemes for consumer packaging – including deposit return systems for beverage containers – we will share our insights and best practices from around the world.

You’ll learn how ‘design-for-recycling’ and a focus on quality are critical in increasing the uptake of recycled content. While ambitious targets, accurate measurement, and consumer-friendly systems set the stage for performance, a sustainable marketplace also incentivizes brand owners to responsibly manage the full lifecycle of their packaging.

And at the end of the day, every EPR scheme needs system integrity, so we’ll highlight ways to establish transparency and reporting that includes how progress is being made against the targets, as well as what type of system changes are required to further advance circularity.