As the Packaging and Packaging Waste Regulation (PPWR) mandates stricter recycling targets, the industry must look beyond traditional methods. This change is necessary to keep materials in the loop. In this interview, Synova CEO Joerg Krueger reveals how their “solids cracking” technology overcomes the limitations of liquid pyrolysis to turn contaminated waste into a high-value resource. By bypassing the need for high-purity feedstock, Synova is enabling the plastics value chain to accelerate toward a low-carbon, circular economy.
The conversation highlights several key outcomes for the future of the plastics industry:
Meeting Strict Regulatory Standards: By providing a molecular-level renewal process, Synova enables the production of virgin-quality resins that meet the rigorous safety requirements for food-contact and contact-sensitive applications under the PPWR.
Eliminating Feedstock Bottlenecks: The “feedstock-agnostic” technology processes highly contaminated mixed waste, and sorting rejects that were previously destined for incineration, significantly increasing the volume of available circular material.
Decoupling from Fossil Fuels: By converting solids to chemicals in a single, efficient step, the process achieves a dramatically lower CO2 footprint and provides a bankable, scalable alternative to traditional fossil-based production.
Optimising Value Chain Economics: The ability to use abundant, low-cost waste streams reduces the financial and energy burdens of intensive pre-sorting, creating a more profitable and resilient supply chain.
By introducing this disruptive approach, Synova has successfully bridged the gap between waste management and chemical production. The technology provides manufacturers with a clear roadmap to hit sustainability targets without compromising on material performance.
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