What barriers exist
in the transition to plastic circularity?

At the Go Circular 2024 event in Cologne, Erhardt Goetz, Senior Managing Director, of Accenture opened the first session with an overview of the current barriers to transitioning the plastic industry to a circular economy.

In his talk, he emphasised the importance of product design in achieving circularity and highlighted the challenges of overconsumption and waste. Erhardt suggests that the future of the industry lies in creating sustainable products and business models, reducing resource consumption, and improving waste management.