Opportunities and challenges of flexible packaging a brand owner’s perspective

At the Go Circular 2024, Alba Santmarti, R&D Manager of Packaging Sustainability at Henkel, shared how Henkel is using flexible packaging. Henkel aims to reduce fossil plastics, targeting 30% recycled content in their global plastic consumption by 2025. In her presentation, Alba discussed the challenges the company faces in achieving recyclability and their approach and strategy.