No need to sleep on it! Closing the loop in pillows and duvets

At the Go Circular 2025, Barbora Kotoun, Global Sustainability Leader for Circularity, IKEA, delivered an insightful presentation on how IKEA is creating services that help customers manage the end of a product’s life. From take-back to designing with recyclability in mind, it’s about making it easier for people to keep materials in use and out of landfill.