As AI continues to transform the way we work, companies face a critical challenge: how to implement these technologies effectively while ensuring their workforce is ready to thrive alongside them.
In this session, Marlene De Koning, Director of HR Tech, Data & GenAI at PwC, will explore the behavioural, cultural, and strategic shifts needed to realise the true value of AI in organisations.
Drawing on her latest research in collaboration with the World Economic Forum, Marlene discusses the human side of digital transformation. She addresses the myths around AI adoption. Through practical insights, scenario planning, and lessons from early adopters, this session will help leaders understand how to bridge the gap between vision and implementation.
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